We all love an excuse to dress up, but for me it’s more about going ‘out out’ than celebrating Halloween.

It seems though that I am in the minority as Britons are set to spend £419m this year to celebrate the spooktacular day.

New research from Mintel predicts that spending is up 5% on 2017 despite all the economic doom and gloom.

As many as 52% of all Brits splashed out on Halloween in 2017 with that figure rising to 85% of all parents of under 5’s.

But, they are not the biggest spenders, with 77% of millennials celebration the event in style.

Back when I was young our costumes consisted of dark clothing, a broom stick and those rubber witches fingers. Now though, everyone has upped the ante and we’re talking themed manicures, coloured hair, latex scars and fake blood.

A quarter of all Halloween shoppers, spend between £10-£25 last year, while 17% spent between £26 and £50.

"Halloween continues to grow in popularity benefiting from the booming leisure market, and is a perfect opportunity for retailers to create experiences for customers. Once again, sales are set to increase as retailers dedicate more shelf space and merchandise to this key seasonal event."

Chana Baram, Retail Analyst at Mintel

“Food and drink prices have been rising over the summer months; as this is the biggest category for Halloween, we expect it will help boost sales. There has also been an increase in events and Halloween dedicated stores this year, as well as increased focus on more high value items such as makeup and fashion.”

The research also revealed that more than half of all Brits (56%) enjoy taking part in celebrations but 43% are put off hosting their own festivities because of the cost.

You probably won’t be surprised to hear that 40% of all Halloween shoppers get their inspiration from social media, so here’s a little bit of help from our Pinterest board – You’re welcome 🙂

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