More women in the UK are visiting barbershops than ever before, with 56% admitting to having visited one in the last two year.
The research by men’s grooming brand The Bluebeards Revenge revealed that numbers are up by 24% on 2014 and 2015 and it seems that figure is likely to keep on rising.
“The increasing trend for women to feel comfortable and welcome in these once distinctly masculine environments highlights the progress the barbering industry is making with regards to gender equality,” said Bradley Wicks, a spokesperson for the brand.
Among the reasons discovered for this new adoption of barbershops were the growing demands for much shorter, sharper hairstyles. 81% of women who visited a barbershop in the past 24 months cited these edgier cuts as reasons for their regular appointments.
Sophie Collins, a leading barber from North Wales, supported this and suggested an increased number of female customers were anxious to visit a hair salon and ask for a shorter hairstyle.
She said: “Some of my female clients have told me stories of being terrified to ask for a shorter hairstyle at their regular hairdressing salon. I hear stories of how these establishments persuade women that the haircut they want will look too masculine. Or that it will not suit them/be too short.
“In my shop we offer barber-style haircuts – which are super sharp, clipper-themed styles – as well as long, texturized looks. And neither of these are gender specific – we offer our clients the haircut they want. If a woman wants very short hair, she knows she can come to us and we will give her exactly what she wants. The exact same thing is true for a man who wants longer hair.”
Another popular reason for women visiting barber shops was the difference in price, with 61% of women stating the excessive cost of a hair salon as a key reason for their switch.