New research from Mintel has found that 31% of UK adults would be interested in having a surgical cosmetic procedure in the future.

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This includes nose surgery, eyebrow/eyelid lift, breast augmentation, facelift, genital surgeries, breast reduction, hair transplant, liposuction, tummy tuck, neck lift, ear surgery and excess skin removal.

Although stomachs and the waistline proved to be the nation’s least favourite body part, with 14% of women interested in liposuction, while 11% would consider a tummy tuck.

The research found that more women than men would consider going under the knife with 37% saying they would undergo a surgical procedure, with 52% of those being between 18-34% which reveals something even more telling.

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The growing influence of social media appears to be playing a key part, with almost half (46%) of Brits agreeing that social media has made getting non-surgical procedures more commonplace.

“Our research shows that women are much more likely to be unhappy with areas of their appearance than men, reflecting the high level of pressure many women feel to look a certain way,” said Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel.

“Much of this pressure comes from the advertising industry, with the continued emphasis on photoshopped models promoting unachievable aesthetic goals. But there can be no doubt that social media is also playing an important role in exacerbating many women’s self-image doubts. Indeed, while photo editing and filtering tools available on social media have allowed women to perfect their online appearance, for many, this has only made them more self-conscious of their unedited, real-life appearance.”

The importance of having a healthy-looking smile also seems to play a key role in happiness, with 69% of all adults agreeing that visibly damaged teeth can impact people’s emotional wellbeing.

“Women’s relatively high level of interest in cosmetic surgery can be strongly tied to their typically higher level of concern about self-image,” added Duckett.

plastic surgery“People’s increasing candour online about their experiences of non-surgical procedures have helped to erode many of the taboos which still surround ‘having work done’, even normalising certain treatments.

“This has also been boosted by the cult of reality television stars, many of whom are happy to share details of their own cosmetic enhancement experiences. With young women most engaged with these channels, it is perhaps unsurprising that this group is the most likely to show interest in undergoing a procedure.”

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