We always love this time of year. Everyone starts the year promising change and hairdressers the country over are challenged with creating “something different” but what are the SS18 colour trends we should be expecting?
Who better to ask than L’Oreal Colour Trophy national winner Sarah Black, who is also the colour specialist at the award-winning Linton & Mac.
“Move over millennial pink, there’s a new colour trend in town! While millennial pink ranged from beige with a touch of blush, to a vibrant peachy-salmon hybrid, we’re now welcoming an influx of yellow, which is proving to be a welcome palette cleanser.
“Jeremy Scott’s SS18 show was heavy on the yellow hues and we predict an influx of requests for this sunshine shade. We’ll be leaving the juicy vibrant yellow hair trend of 2017 behind though; this Spring/Summer ‘18 yellow is much more mellow.”
“While last season was all about mermaid shades, this season’s colour has toughened up. The azure shades that we saw last year are back but have taken on an inkier, grittier hue for Spring/Summer.
“Backstage at the Fendi show, Sam McKnight gave the Hadid sisters and Kendall Jenner the show’s signature style: ‘petrol bangs.’ Chunky side fringes were tinted petrol blue and forest green, in an almost futuristic style reference that brought a touch of masculinity to the show.
“The mossy green shade is actually very similar to my winning colour at the 2017 L’Oréal Colour Trophy Award. While it isn’t the most wearable of shades for every day, I predict that these attention-grabbing inky colours will come into their own at next summer’s festivals.”
“We saw icy shades of white, platinum and pearly grey emerging at last season’s shows, and now it seems the trend for ice queen shades is really taking hold, with models at the Versus S/S18 show showcasing platinum locks and celebrities using the Fashion Week ‘frow’ as an opportunity to show off their own nod to the trend (most notably, Kim Kardashian).
“White blonde is notoriously difficult to achieve, maintain AND keep in good condition and ensuring that clients understand this, before adopting the look, is paramount.
“We always strive to achieve the most flattering tone of platinum at Linton & Mac, taking in to account a client’s skin tone: remember not all shades of platinum are equal.
“Colour upkeep is important and products that encourage the colour to stay icy-white should be used regularly, however the real key to maintaining a platinum blonde style is with products that will nourish the hair and scalp. A regular hair mask or in-salon deep conditioning treatment, as well as regular trims and heat-protective styling products, are essential.”