White Hot – How To Go Grey Gracefully
My husband is nearly 43 and has only a mere sprinkling of white hairs. I however, found my first white hair at just sixteen. It's partly to do with your genes. Unfortunately, premature whites run in my family – and my grandmother's maiden name was White. Coincidence non?
Notice I say white hair, not grey. The hairs are actually white, the grey comes from the effect of blending with the rest of your hair. It is a stark reminder that we are mortal, that our cells are ageing.
In this modern age of extending youth and beauty, to surrender to your ageing hair has seemed unthinkable. There are hair dyes don't you know?
However, there are some really positive role models like Dame Judi Dench and Helen Mirren who embrace their silvery locks.
Hair goes white because the production of melanin slows down with age. Your lifestyle can also contribute to depleted colour due to oxidative stress, and environmental stress like UV damage, smoking, stress and pollution.
Some think that within the next decade, there will be a cure for 'grey' hair. It is thought that taking supplements like vitamin B could help prevent hair from ageing prematurely.
White Hot Hair is a range of hair products to enhance the tones of grey hair. The products use ingredients like Keravis™, Blue Lupin and an optical brightener for dazzling shine. Shea Butter extracts detoxify and help ‘grab’ yellowy tones.
We interviewed White Hot Hair founder Jayne Mayled, (who has the most incredible hair) to help inspire women who are ready to accept their white hair.
What advice would you give to women so would give them confidence to go white after years of dyeing their hair?
“I think the main piece of advice I would give is to talk it through thoroughly with a hairdresser that you really trust. I’m lucky that I have a hairdresser that I’ve been going to for 15 years and she really helped me in my decision to “take the plunge”.
"One of the most important things she told me was that I needed to sort out what’s in my head, before changing what’s on my head. Start by talking to them about the process and how best to approach the transition. They know your hair better than anyone so they can help make it all much easier. If you’re hesitant, you just have to remember that it doesn’t have to be forever. Like any other colour, if you don’t like it you can change it.”
Has the influence of celebrities who embrace white hair, like Helen Mirren inspired women to go au naturel?
"Helen Mirren is one of our main White Hot inspirations, her hair always looks so great. She’s a fabulous example of a woman who is successful, vibrant and confident and ageing beautifully. It definitely helps to see more and more women in the public spotlight, showing off their natural colour and how fabulous it can look. But actually, we need more role models in our everyday life too, showing that it’s OK, and even (dare I say it) aspirational to have grey hair – we’ve got lots of examples of women from all walks of life with gorgeous grey hair on our Facebook page, sharing their pictures and stories, which are just brilliant. After all, grey is an inspirational colour for fashion, cosmetics and interiors – why not hair?”
Let's take a leaf out of her book and accept that we age, and that there is nothing to be ashamed of. The women on her site look absolutely stunning; they remind me of silver birch trees, reflecting the moonlight on their bark. There's no doubt about it – white hair is magical, and incredibly beautiful.