Almost a third of online shoppers worldwide have been duped into buying counterfeit makeup online according to new research by MarkMonitor.
32% of those surveyed had unknowingly bought counterfeit makeup unknowingly, while 25% had ordered fake skin care products and most worrying was the fact that 16% had bought counterfeit medication.
“The threat of counterfeiters is ever-present, affecting both brands and consumers. For brands it’s all about the loss of revenue, reputation and customer trust,” said Anil Gupta, Chief Marketing Officer of MarkMonitor.
“However, when it comes to non-genuine consumer goods such as cosmetics, skincare, sun care and medicines, the consequences for shoppers are far greater, affecting their health and well-being.
“As a result, it is up to brands to ensure they have a solid online brand protection policy in place to deal with the counterfeit threat and keep their customers safe from harm,”
The good news was that the survey found that there is little desire to willingly purchase counterfeits. The majority of consumers (83%) said they would not buy non-genuine consumer products, such as makeup, skincare and medicines.
The biggest concern when it comes to counterfeit makeup though is that you have no idea what is in the products that you put on your face and near both your eyes and mouth.
So when it comes to shopping online and avoiding the fraudsters make sure you follow these simple tips from Which?
- Double check the domain name
- Is the offer too good to be true?
- Never pay by bank transfer
- Spend some time browsing the website
- Check the returns policy
- Read some online reviews
- Can you trust a trust mark?
Respondents were surveyed online across 10 countries, including the UK, US, China, Denmark, France, Germany, Italy, the Netherlands, Spain and Sweden.
Have you been caught out online? Share below so no one else makes the same mistake.